Strategic marketing and management / edited by Howard Thomas and David Gardner. by Gardner, David Morgan, 1936- [editor.] | Thomas, Howard, 1943- [editor.] | American Marketing Association Marketing Education Division | University of Illinois at Urbana-Champaign Department of Business Administration.
Material type:
Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: Chichester [West Sussex] ; New York : Wiley, 1985Availability: Items available for loan: Universiti Teknologi Brunei Library (3)Call number: HF/5415.13 STR, ...