UTB Library OPAC Search for 'su:"Social media"'

The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change /

By Aaker, Jennifer Lynn.. San Francisco : Jossey-Bass, 2010 . xxv, 211 pages : 22 cm.. 0470614153 | 9780470614150

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Cambodia's young leaders and influencers: 21 stories of grit and resilience

: , . 99 pages : , Cover title 21 cm. 9789924571070 | 992457107X

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고요한 우연 /

By Kim, Su-bin. Korea : MUNHAKDONGNE Publishing, 2023 . 232 pages ; 21 cm.. 9788954691154 | 8954691153

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Panduan Blogspot /

By Muhamad Rais Abdul Halim. Kuala Lumpur : Dewan Bahasa dan Pustaka , 2015 . x, 98 pages : 23 cm. 9789834614942

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Aku Bukan Ustak Yiutiub : pesanan untuk orang yang mahu berjaya /

By Mufarwa Farid. Selangor : Nubook , 2015 . 216 pages : 19 cm. 9789670723389

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Emotions in the Digital World : Exploring Affective Experience and Expression in Online Interactions /

By Nabi, Robin L. . New York, NY : Oxford University Press, 2023 9780197520536 | 9780197520543 | 9780197520550

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The Effect of Social Media Marketing on Branding and Consumer Behavior in Brunei /

By Melissa, Lee Jia Chie. Brunei Darussalam : Universiti Teknologi Brunei , 2018 . iv, 48 Pages : , A Thesis submitted to The Universiti Teknologi Brunei (UTB) in partial fulfillment of the requirements for the degree of Master of Science (MSc) in Management and Technology. | Abstract Social media has become increasingly popular over the years to the point that in today's technology driven world, every internet user is relatively familiar with it irrespective of their profession, culture, nationality, race or religion. With Brunei having the highest rate of social media penetration in South East Asia and ranking third worldwide, it highlights the importance of social media for brands or companies. It is therefore important to understand the effect of social media marketing on branding and consumer behaviour. This research aimed to examine how social media marketing can be used for branding purposes to enhance brand loyalty and to determine the relationship between social media, branding and consumer behaviour. Based on a questionnaire of 125 respondents, the data collected was used to test the hypotheses formulated. It was found that social media marketing has a positive impact on brand awareness, brand trust, brand loyalty and purchasing decision. Future researches can implement a mixed method research to further confirm the findings. The main limitations for this research are time constraints and small sample. 30 cm. .

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