Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.

By: Belch, George EContributor(s): Belch, Michael AMaterial type: Text

TextSeries: Irwin/McGraw-Hill series in marketingPublication details: New York McGraw-Hill 2001 Edition: 5th edDescription: xx, 795 p. : col. ill. ; 29 cmISBN: 0072314451Subject(s): Advertising | Communication in marketing | Sales promotionOther classification: HF5823 BEL

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library	HF5823 BEL c.1 (Browse shelf(Opens below))	Available	Reg. no. 812823		812823

Includes bibliographical references and index.

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