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Media planning James R. Adams. [Books]. by Adams, James R. Edition: 2d ed.Material type:  Text; Format:
print
Publication details: London Business Books 1977Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF/5826.5 ADA.
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Advertising and integrated brand promotion / Thomas Clayton O'Guinn (Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison), Chris T. Allen (Arthur Beerman Professor of Marketing, University of Cincinnati), Angeline Close Scheinbaum (Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations), Richard J. Semenik (Professor Emeritus of Marketing, Montana State University). by O'Guinn, Thomas C [author.] | Allen, Chris T [author.] | Scheinbaum, Angeline Close [author.] | Semenik, Richard J [author.]. Edition: 8th edition.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: Australia ; Boston, MA, USA : Cengage, 2019Other title: Advertising & integrated brand promotion.Availability: Items available for loan: Universiti Teknologi Brunei Library (1)Call number: HF5821 OGU c.1. Not available: Universiti Teknologi Brunei Library: Damaged (1).
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