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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

By: De Mooij, Marieke K. de [author.]Material type: Text

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TextPublication details: Thousand Oaks,California : Sage publications, 1998. Description: xx, 316 pages : illustrations ; 23 cmISBN: 0803959702 Subject(s): Advertising -- Cross-cultural studies | Consumer behaviour -- Cross-cultural studies | Target marketing -- Cross-cultural studiesOther classification: HF5415.127 DEM 1998

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
General Collection	Universiti Teknologi Brunei Library - at level 2	HF5415.127 DEM 1998 c.1 (Browse shelf(Opens below))	Available	Reg. No. 30341_UTB		812134

Includes index.

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