000			01554nam a22002777a 4500
005			20251201094652.0
008			850101s1985 enka g 001 0 eng d
020			_a0471904236 _qHardback
040			_aUniversiti Teknologi Brunei. _beng _cUTB
084			_aHF5415.13 STR 1985
245	1	0	_aStrategic marketing and management / _cedited by Howard Thomas and David Gardner.
260			_aChichester [West Sussex] ; _bNew York : _bWiley, _c1985.
300			_ax, 509 pages : _billustrations ; _c24cm.
500			_aAbstracts Papers presented at a confere Marketing Education Division of the American Marketing Abstracts Papers presented at a confere Association and the Dept. of Business Administration, College Abstracts Papers presented at a confere of Commerce and Business Administration at the University of Abstracts Papers presented at a confere Illinois at Urbana-Champaign, held May 10-11, 1982 at the Abstracts Papers presented at a confere university. Includes bibliographies and indexes.
504			_aIncludes bibliographical references and indexes.
650		0	_aMarketing _vCongresses.
650		0	_aMarketing _xManagement _vCongresses.
700	1		_aGardner, David Morgan, _d1936- _eeditor.
700	1		_aThomas, Howard, _d1943- _eeditor.
710	2		_aAmerican Marketing Association _bMarketing Education Division.
710	2		_aUniversity of Illinois at Urbana-Champaign _bDepartment of Business Administration.
942			_2lc _cGC
998			_eBook _s801656 : 4900 c. 1 UTB
999			_c10462 _d10462