| 000 | 00952nam a22002537a 4500 | ||
|---|---|---|---|
| 005 | 20251204111918.0 | ||
| 008 | 930101s1993 mauaod g 001 0 eng d | ||
| 020 |
_a9780205146116 _qpaperback |
||
| 040 |
_aUniversiti Teknologi Brunei _beng _cUTB |
||
| 084 | _aHF5415.135 KER 1993 | ||
| 100 | 1 |
_aKerin, Roger A. _eauthor. |
|
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin [and] Robert A. Peterson. |
| 250 | _a6th edition. | ||
| 260 |
_aBoston : _bAllyn and Bacon, _c1993. |
||
| 300 |
_axii, 720 pages : _billustrations, charts, photographs ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944- _eauthor. |
|
| 942 |
_2lc _cGC |
||
| 998 |
_eBook _s801663 : 27594 c. 1 UTB |
||
| 999 |
_c10465 _d10465 |
||