| 000 | 00784nam a22002537a 4500 | ||
|---|---|---|---|
| 001 | 196346 | ||
| 003 | MOEB | ||
| 005 | 20221223073059.0 | ||
| 008 | 910101s1991 xx eng d | ||
| 020 |
_a0256096899 _c0.00 |
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| 035 | _a(SITECODE)OLD3960 | ||
| 040 | _aInstitute of Technology - Brunei | ||
| 082 | 0 |
_aHF/5823 _bQUE |
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| 100 | 1 | _aQuelch, John A. | |
| 245 | 1 | 0 |
_aCases in advertising and promotion management _cJohn A. Quelch [and] Paul W. Farris. _h[Books]. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston _bIrwin _c1991 |
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| 300 | _aPages: 908 | ||
| 600 | 1 | 0 | _aAdvertising -- Case studies. |
| 600 | 1 | 0 | _aSales promotion -- Case studies. |
| 700 | 1 | _aFarris, Paul W. | |
| 999 |
_c13289 _d13289 |
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| 911 |
_a1 _badmin admin |
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| 912 |
_a1 _badmin admin |
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