| 000 | 00898nam a22002777a 4500 | ||
|---|---|---|---|
| 001 | 199620 | ||
| 003 | MOEB | ||
| 005 | 20221223074059.0 | ||
| 008 | 010101s2001 maua g 001 0 eng d | ||
| 020 | _a0072314451 | ||
| 035 | _a(SITECODE)OLD764 | ||
| 040 | _aUniversiti Teknologi Brunei | ||
| 084 | _aHF5823 BEL | ||
| 100 | 1 | _aBelch, George E. | |
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch and Michael A. Belch. |
| 250 | _a5th ed. | ||
| 260 |
_aNew York _bMcGraw-Hill _c2001 |
||
| 300 |
_axx, 795 p. : _bcol. ill. ; _c29 cm. |
||
| 440 | 0 | _aIrwin/McGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aSales promotion. | |
| 700 | 1 | _aBelch, Michael A. | |
| 998 | _eBook | ||
| 999 |
_c15715 _d15715 |
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| 911 |
_a1 _badmin admin |
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| 912 |
_a1 _badmin admin |
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