| 000 | 00939nam a22002657a 4500 | ||
|---|---|---|---|
| 005 | 20250702161217.0 | ||
| 008 | 020101s2002 at a g 001 0 eng d | ||
| 020 |
_a032406392X _qpaperback |
||
| 040 |
_aUniversiti Teknologi Brunei. _beng _cUTB _dUTB |
||
| 084 | _aHF5415 ZIK 2002 | ||
| 100 | 1 |
_aZikmund, William G. _eauthor. |
|
| 245 | 1 | 0 |
_aEffective marketing: _bcreating and keeping customers in an e-commerce world / _cWilliam G. Zikmund, Michael d'Amico. |
| 250 | _a3rd edition. | ||
| 260 |
_aAustralia ; _aCincinnati, Ohio : _bSouth-Western College Pub., _c2002. |
||
| 300 |
_axxix, 553 pages : _bcolor illustrations ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aExport marketing. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aD'Amico, Michael. | |
| 942 |
_2lc _cGC |
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| 998 |
_eBook _s813863 : 30671c. 1 UTB |
||
| 999 |
_c15839 _d15839 |
||