| 000 | 00865nam a22002417a 4500 | ||
|---|---|---|---|
| 005 | 20250520111237.0 | ||
| 008 | 010101s2001 nyua g 001 0 eng d | ||
| 020 |
_a1581150784 _qhardback |
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| 040 |
_aUniversiti Teknologi Brunei. _beng _cUTB _dUTB |
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| 084 | _aHD69 GOB 2001 | ||
| 100 | 1 |
_aGobe, Marc. _eauthor. |
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| 245 | 1 | 0 |
_aEmotional branding : _bthe new paradigm for connecting brands to people / _cMarc Gobe. |
| 260 |
_aNew York : _bAllworth Press, _c2001. |
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| 300 |
_axxxii, 319 pages : _billustrations ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aBranding (Marketing). | |
| 650 | 0 | _aConsumer's preferences. | |
| 650 | 0 | _aMotivation research (Marketing). | |
| 942 |
_2lc _cGC |
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| 998 |
_eBook _s814797 : 31194 c. 1 UTB |
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| 999 |
_c16399 _d16399 |
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