| 000 | 01053nam a22002897a 4500 | ||
|---|---|---|---|
| 005 | 20251204114813.0 | ||
| 008 | 130508 2009 ohuaoc g 001 0 eng | ||
| 020 |
_a9780324656206 _qpaperback |
||
| 020 |
_a0324656203 _qpaperback |
||
| 040 |
_aUniversiti Teknologi Brunei _beng _cUTB |
||
| 084 | _aHF5415 LAM 2009 | ||
| 100 | 1 |
_aLamb, Charles W. _eauthor. |
|
| 245 | 1 | 0 |
_aEssentials of marketing / _cCharles W. Lamb, Joseph F. Hair, Carl McDaniel. |
| 250 | _a6th edition | ||
| 260 |
_aMason, Ohio : _bCengage Learning [distributor], _c2009. |
||
| 300 |
_axxix, 546 pages : _bcolor illustrations, photographs, photos ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aHair, Joseph F. _eauthor. |
|
| 700 | 1 |
_aMcDaniel, Carl D. _eauthor. |
|
| 942 |
_2lc _cGC |
||
| 998 |
_eBook _s839849 : 032309 c. 1 UTB |
||
| 998 |
_eBook _s839850 : 032308 c. 2 UTB |
||
| 999 |
_c17665 _d17665 |
||