| 000 | 01146nam a22002897a 4500 | ||
|---|---|---|---|
| 005 | 20250602145528.0 | ||
| 008 | 160406 2005 si ao g 001 0 eng d | ||
| 020 |
_a9780131275379 _qpaperback |
||
| 020 |
_a0131275372 _qpaperback |
||
| 040 |
_aUniversiti Teknologi Brunei _beng _cUTB |
||
| 084 | _aHD9987 SER 2005 | ||
| 100 | 1 |
_aLovelock, Christopher _eauthor. |
|
| 245 | 1 | 0 |
_aServices marketing in Asia : _bmanaging people, technology and strategy / _cChristopher Lovelock, Jochen Wirtz, Hean Tat Keh, Xiongwen Lu. |
| 250 | _a2nd edition | ||
| 260 |
_aSingapore : _bPrentice Hall, _c2005. |
||
| 300 |
_axxiv, 696 pages : _billustrations, photographs (some col.) ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aProfessions _zAsia _xMarketing. |
|
| 650 | 0 |
_aService industries _zAsia _xMarketing. |
|
| 700 | 1 |
_aWirtz, Jochen _eauthor. |
|
| 700 | 1 |
_aKeh, Hean Tat _tServices marketing. |
|
| 700 | 1 |
_aXiongwen Lu. _tServices marketing. |
|
| 942 |
_2lc _cGC |
||
| 998 |
_eBook _s830091 : 031657 c. 1 UTB |
||
| 999 |
_c18630 _d18630 |
||