| 000 | 01102nam a22002777a 4500 | ||
|---|---|---|---|
| 005 | 20250701101319.0 | ||
| 008 | 180405s2014 enka g 001 0 eng d | ||
| 020 |
_a9780749470012 _qpaperback |
||
| 040 |
_aUniversiti Teknologi Brunei _beng _cUTB _dUTB |
||
| 084 | _aHF5415.1255 GAI 2014 | ||
| 100 | 1 |
_aGains, Neil. _eauthor. |
|
| 245 | 1 | 0 |
_aBrand essense : _busing sense, symbol and story to design brand identity / _cNeil Gains. |
| 260 |
_aLondon ; _aPhildelphia : _bKogan Page Limited, _c2014. |
||
| 300 |
_aix, 218 pages : _billustrations ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 205-211) and index. | ||
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aCorporate image. | |
| 650 | 0 | _aLogos(Symbols) | |
| 942 |
_2lc _cGC |
||
| 998 |
_eBook _s827840 : 033211 c.1 UTB _xEarly Childhood Publications Co. |
||
| 998 |
_eBook _s827841 : 033212 c. 2 UTB _xEarly Childhood Publications Co. |
||
| 998 |
_eBook _s827842 : 033213 c. 3 UTB _xEarly Childhood Publications Co. |
||
| 999 |
_c18844 _d18844 |
||