000 00988nam a22002537a 4500
005 20240521152434.0
008 180421 2008 nju g 001 0 eng
020 _a9780470165065
_q(hardback)
040 _aUniversiti Teknologi Brunei
_beng
_cUTB
_dUTB
084 _aHF5415 VIN 2008
100 1 _aVinjamuri, David
_eauthor
245 1 0 _aAccidental Branding :
_bHow ordinary people build extraordinary brands /
_cDavid Vinjamuri.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons, Inc.,
_c2008.
300 _axii, 212 pages ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aBranding (Marketing)
_zUnited States
_vCase studies.
650 0 _aBranding (Marketing)
_zUnited States
_vCase studies.
650 0 _aBusinesspeople
_zUnited States
_vBiography.
650 0 _aSerendipity
_zUnited States
_vCase studies.
942 _2lc
_cASC
_n0
998 _eBook
_s828267 : 0012386(H) c.1 UTB
_xDonated by US Embassy
999 _c18888
_d18888