000			02083nam a22002897a 4500
005			20250120083720.0
008			180426t20112014xxua gr 001 0deng d
020			_a9780307887894 (hardback)
040			_aUniversiti Teknologi Brunei _beng _cUTB _dUTB
084			_aHD62.5 RIE 2011
100	1		_aRies, Eric, _d1978 - .
245	1	4	_aThe lean startup : _bhow today's entrepreneurs use continuous innovation to create radically successful businesses / _cEric Ries.
250			_a1st Edition.
260			_aNew York : _bCrown Business, _c2011.
300			_a320 pages : _billustration ; _c22 cm.
500			_a1st. Edition, Foreword copyright c2014 by Jeff Immelt.
504			_aIncludes bibliographical references and index.
520			_a"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"-- Provided by publisher.
650		0	_aConsumers' preferences.
650		0	_aNew business enterprises.
650		0	_aOrganizational effectiveness.
856			_u/www.crownpublishing.com
942			_2lc _cASC
998			_eBook _s828100 : 0012406(H) c.1 UTB _sDonated by US Embassy
999			_c18905 _d18905