000			02497nam a22003377a 4500
005			20240521152833.0
008			100615s2010 caua g b 001 0 eng
020			_a0470614153 _q(hardback)
020			_a9780470614150 _q(hardback)
040			_aUniversiti Teknologi Brunei _beng _cUTB _dUTB
084			_aHF5415.1256 AKK 2010
100	1		_aAaker, Jennifer Lynn. _eauthor
245	1	4	_aThe dragonfly effect : _bquick, effective, and powerful ways to use social media to drive social change / _cJennifer Aaker, Andy Smith ; with Carlye Adler.
250			_a1st edition.
260			_aSan Francisco : _bJossey-Bass, _c2010.
300			_axxv, 211 pages : _billustrations ; _c22 cm.
504			_aIncludes bibliographical references and index.
520			_a"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book. Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results. Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty. Leverage the power of design thinking and psychological research with practical strategies. Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States. The Dragonfly Effect shows that you don't need money or power to inspire seismic change."-- _cProvided by publisher.
650		0	_aInternet marketing _xPolitical aspects.
650		0	_aInternet _xSocial aspects.
650		0	_aSocial change.
650		0	_aSocial entrepreneurship.
650		0	_aSocial media _xPolitical aspects.
650		0	_aSocial responsibility of business.
700	1		_aAdler, Carlye.
700	1		_aSmith, Andy, _d1968-
942			_2lc _cASC _n0
998			_eBook _s828132 : 0012438(H) c.1 UTB _xDonated by US Embassy
999			_c18984 _d18984