000 02646nam a22003137a 4500
005 20231003111906.0
008 101116s2011 cau g b 001 0 eng
020 _a0470873639
020 _a9780470873632
_q(hardback)
040 _aUniversiti Teknologi Brunei
_beng
_cUTB
_dUTB
084 _aHG4028 WEE 2011
100 1 _aWeeden, Curt,
_d1942-
_eAuthor
245 1 0 _aSmart Giving Is Good Business :
_bHow Corporate Philanthropy Can Benefit Your Company and Society /
_cCurt Weeden.
250 _a1st Edition.
260 _aSan Francisco, CA :
_bJossey-Bass,
_c2011.
300 _axviii, 270 pages ;
_c24 cm.
504 _aIncludes bibliographical references and indexes.
520 _a"Answers to the 12 most common and critical questions about corporate giving In this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy; increasing stewardship to give more; assigning responsibility for signature programs; how CEOs leverage contributions programs for maximum benefit; effectively staffing corporate contributions programs; the pros and cons of corporate foundations; and more. Offers benchmarks for determining if a business has a meaningful philanthropic program that fosters constructive corporate citizenship Reveals how an effective philanthropic program and commitment can be incorporated in any organization Contains a comprehensive review of the information corporations need to make informed decisions about giving The author offers a prescription for linking businesses with causes and the nonprofits addressing critical issues in a way that will preserve or restore services and activities essential to our quality of life"--
_cProvided by publisher.
650 0 _aCorporations
_xCharitable contributions
_zUnited States.
650 0 _aInvestments
_xSocial aspects
_zUnited States.
650 0 _aSocial responsibility of business
_zUnited States.
856 4 2 _3Contributor biographical information
_uhttp://catdir.loc.gov/catdir/enhancements/fy1106/2010048705-b.html
856 4 2 _3Publisher description
_uhttp://catdir.loc.gov/catdir/enhancements/fy1106/2010048705-d.html
856 4 1 _3Table of contents only
_uhttp://catdir.loc.gov/catdir/enhancements/fy1106/2010048705-t.html
942 _2lc
_cASC
_n0
998 _eBook
_s828138 : 0012444(H) c.1 UTB
_xUS Embassy
999 _c18992
_d18992