000			01384nam a22003017a 4500
001			296687
003			MOEB
005			20221223075515.0
008			111201s2012 mau b 000 0 eng
010			_a 2011048739
020			_a0807000949 (alk. paper)
020			_a9780807000946 (alk. paper)
035			_a(OCoLC)ocn755696714
040			_aUniversiti Teknologi Brunei
084			_aHD2785 HAW
100	1		_aHawthorne, Fran.
245	1	0	_aEthical chic : _bthe inside story of the companies we think we love / _cFran Hawthorne.
260			_aBoston : _bBeacon Press, _c2012.
300			_axxvi, 181 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. 171-181).
505	0		_aIntroduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality.
650		0	_aBrand loyalty _zUnited States _vCase studies.
650		0	_aBusiness ethics _zUnited States _vCase studies.
650		0	_aCorporate image _zUnited States _vCase studies.
650		0	_aCorporations _xMoral and ethical aspects _zUnited States _vCase studies.
650		0	_aSocial responsibility of business _zUnited States _vCase studies.
998			_eBook _xUS Embassy
999			_c19069 _d19069
911			_a1 _badmin admin
912			_a1 _badmin admin