000			02580nam a22003137a 4500
005			20240327124430.0
008			100525s2010 nyua g b 001 0 eng
020			_a0470748427 _q(hardback)
020			_a9780470748428 _q(hardback)
040			_aUniversiti Teknologi Brunei _beng _cUTB _dUTB
084			_aHD60 ELL 2010
100	1		_aEllis, Tania. _eauthor
245	1	4	_aThe new pioneers : _bsustainable business success through social innovation and social entrepreneurship / _cTania Ellis.
260			_aCichester, West Sussex ; _aNew York : _bWiley, _c2010.
300			_axxviii, 247 pages : _billustrations ; _c24 cm.
504			_aIncludes bibliographical references (p. [207]-231) and index.
520			_a"New times create new needs - and new needs require new solutions. The New Pioneers is a practical guide for capitalists and idealists on how to navigate in the new economic world order. It is about the social megatrends that are shaping our lives in new ways and creating a new face of capitalism. And it is about the pioneers that are paving the way for the new business revolution: this century's generation of visionary leaders, social entrepreneurs and social intrapreneurs. 'Hardcore business people are realising that they can increase their profits by incorporating social responsibility into their business, and heartcore idealists are realising that the use of market methods helps them meet their social goals successfully,' argues Tania Ellis. With a wide array of cases from all over the world Tania Ellis explains the key principles of sustainable business success. Read The New Pioneers to gain insight into the new rules that are paving the way for business unusual - for the benefit of humanity and the bottom line."-- _cProvided by publisher.
520			_a"The chief purpose of the book is to show that the concept and principles of social entrepreneurship have potential everywhere, not just among the idealistic few"-- _cProvided by publisher.
650		0	_aSocial entrepreneurship,
650		0	_aSocial responsibility of business.
650		0	_aTwenty first century _xForecasting.
856	4	2	_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy1010/2010022096-b.html
856	4	2	_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy1010/2010022096-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1112/2010022096-t.html
942			_2lc _cASC _n0
998			_eBook _s828175 : 0012481(H) c.1 UTB _xUS Embassy
999			_c19077 _d19077