000			01696nam a22003017a 4500
001			303000
003			MOEB
005			20221223075640.0
008			190807t2019 at a g 001 0 eng d
020			_a9781337110211
040			_aUniversiti Teknologi Brunei
084			_aHF5821 OGU
100	1		_aO'Guinn, Thomas C., _eauthor.
245	1	0	_aAdvertising and integrated brand promotion / _cThomas Clayton O'Guinn (Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison), Chris T. Allen (Arthur Beerman Professor of Marketing, University of Cincinnati), Angeline Close Scheinbaum (Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations), Richard J. Semenik (Professor Emeritus of Marketing, Montana State University).
246	0		_aAdvertising & integrated brand promotion
250			_a8th edition.
260			_aAustralia ; _aBoston, MA, USA : _bCengage, _c2019
300			_axxiii, 425 pages : _bcolor illustrations ; _c28 cm
504			_aIncludes bibliographical references and index.
505	0		_advertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion.
650		0	_aAdvertising media planning.
650		0	_aAdvertising.
700	1		_aAllen, Chris T., _eauthor.
700	1		_aScheinbaum, Angeline Close, _eauthor.
700	1		_aSemenik, Richard J., _eauthor.
998			_eBook _xEarly Childhood Publication Co.
998			_eBook _xEarly Childhood Publication Co.
999			_c19433 _d19433
911			_a1 _badmin admin
912			_a1 _badmin admin