000			03109nam a22002897a 4500
008			230405b2019 bx a|||g am|| 00| 0 eng d
020			_qhardback
040			_aUTB
084			_aUTB 120 REPORT, THESIS & DISSERTATION _aRTDS 213
100	0		_aNurul Hafizah Jefri _eauthor
245	1	2	_aA study of green consumerism in Brunei Darussalam / _cNurul Hafizah Jefri
260			_aBrunei Darussalam : _bUniversiti teknologi Brunei, _c© 2019
300			_a140 pages : _bcolored illustrations ; _c30cm
500			_aMasters science in courswork in managemant and technology research project
500			_aABSTRACT Protecting and conserving the environment is not a one man's job, however one man can make a difference. Globalization and the fourth industrial revolution have led to the impact on the environment either positively or negatively. The aim of this study is to analyze the possible relationship of the demographic and socio-psychological determinants on consumers' green purchase behaviours in Brunei Darussalam, with the adopted framework of the Affect-Behaviour-Cognition (ABC) model as the backbone of the study. A total of 119 consumers from different background participated in this study, whereby 113 respondents participated in the online questionnaire, and the other 6 respondents were being interviewed. It is discovered that consumers who are more environmentally conscious are not necessarily likely to purchase green products, but are actually involved in green behaviours. This study further reveals that in green purchasing behaviours under the demographic determinants; gender, age and the living location of the respondents have little significance compared to the educational levels and monthly income of the respondents. However, in the environmental aspects of awareness, concern and knowledge, the two factors; monthly income and educational level does not possess major significance. Other than the two initial determinants of demographic and socio-psychological, other factors have stood out from the findings of the study. The product attributes such as price and availability of the green products are playing a role in consumer's buying decisions which will lead to the value-action gap phenomenon. Moreover, this study found that, the government played a critical role in endorsing the green purchase behaviours in Brunei Darussalam. Lastly, sustainable development could possibly be achieved without jeopardizing developments, and if everyone could work hand in hand, and focus on a better future.
502			_aDissertation (Master) Universiti Teknologi Brunei
504			_aincludes bibliography and appendices
610		4	_aUniversiti Teknology Brunei _zDissertation
650		4	_aManagement _zBrunei Darussalam
650		4	_aTechnology _zBrunei Darussalam
650		4	_aConsumer behavior _zBrunei Darussalam
710			_aUniversiti Teknologi Brunei _bSchool of Business
942			_2lc _cRTDS
998			_eReports, Thesis & Dissertation _s902892 : 001937 c.1 _xUniversiti Teknologi Brunei
999			_c20524 _d20524