000			01756cam a2200253 i 4500
005			20230727095337.0
008			200603t20202020maua 001 0 eng
020			_a9781631598722 _qpaperback
040			_aUniversiti Teknologi Brunei _beng _cUniversiti Teknologi Brunei
084			_aZ246 SAM 2020
100	1		_aSamara, Timothy, _eauthor.
110			_aUniversiti Teknologi Brunei
245	1	0	_aDesign elements : _ba visual communication manual : understanding the rules and knowing when to break them / _cTimothy Samara.
250			_aThird edition.
260			_aUsa : _bQuarto publishing group usa Inc, _c2020.
300			_a320 pages : _billustrations (chiefly colour) ; _c26 cm.
500			_aIncludes index.
520			_aThis book covers everything from working with grids, colour application, typography, and imagery to how to finally put it all together. Features include: The ultimate primer on graphic designs basic visual toolkit-dot, line, plane, texture, space and contrast and how these basics underpin all successful layouts, An in-depth look at colour from its optical qualities and its effect on type to its potential for communication concepts and emotions. One of the most thorough compilations of typography concepts to be found including information on letterform structure and optics, combining typeface styles, the mechanics of detailed text typesetting, and using type as image. An extensive overview of imagery the endless possibilities of medium, depiction, abstraction, stylisation, and how these all communicate effectively.
650		0	_aGraphic design (Typography)
650		0	_aLayout (Printing)
650		0	_aVisual communication.
942			_2lc _cGC
998			_eBook _s834072 : 033706 c.1 UTB _xThe School Box Ent
999			_c20892 _d20892