000			01420nam a2200229 4500
020			_a9780071288385
040			_aUTB _beng _cUTB
084			_aHF1416 CAT 2009
100	1		_aCateora, Philip R _eauthor
245	1	0	_aInternational marketing / _cPhilip R. Cateora, Mary C. Gilly, John L. Graham
250			_a14th ed
260			_aBoston : _bMcGraw-Hill Irwin, _c 2009.
300			_axxxi, 711 p. : _bill. (chiefly col.), maps ; _c29 cm
504			_aIncludes bibliographical references and indexes.
520			_aCateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools."--Jacket
650		4	_aExport marketing
650		4	_aInternational business enterprises
700	1		_eauthor _aGilly, Mary C
700	1		_eauthor _aGraham, John L
942			_2lc _n0 _cGC
998			_eTransfer _s903833 : 0000165(P) c.1_UTB _xUBD
999			_c21464 _d21464