000			02026cam a2200289 i 4500
005			20241030104412.0
008			220816s2023 maua g b 001 0 eng
020			_a9780674291317 (hardback)
020			_a9780674291324 (paperback)
040			_aUniversiti Teknologi Brunei _beng _cUTB _dUTB
084			_aPN6790 JIN 2023
100	1		_aJin, Dal Yong, _d1964- _eauthor.
245	1	0	_aUnderstanding Korean webtoon culture : _btransmedia storytelling, digital platforms, and genres / _cDal Yong Jin.
260			_aCambridge, Massachusetts : _bHarvard University Asia Center, _c2023.
300			_axiii, 230 pages : _bcolor illustrations ; _c23 cm.
490	1		_aHarvard East Asian monographs ; _v459
504			_aIncludes bibliographical references (pages 201-222) and index.
505	0		_aEvolution of Webtoons in the Digital Platform Era -- Platformization of Korean Webtoons -- Webtoon's Digital Sphere: Snack Culture and Binge-Reading -- Transmedia Storytelling of Webtoons in Big-Screen Culture -- Webtoons' Transnational Transmediality -- Sociocultural Perspectives on Webtoonists -- Webtoons' New Perspectives
520			_a"The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other media platforms-and the convergence of cultural content and digital technologies. Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and illuminates snack culture and binge-reading as new forms of digital culture that webtoon platforms capitalize on to capture shifting cultural consumption"-Provided by publisher"-- _cProvided by publisher.
650		0	_aWebcomics _zKorea (South)
650		0	_aDigital storytelling _zKorea (South)
650		0	_aDigital media _zKorea (South)
650		0	_aCivilization, Western _xKorean influences.
650		0	_aTechnology _xSocial aspects _zKorea (South)
942			_2lc _n0 _cKC
998			_eBook _s903043 : 017297(H) c.1 UTB
999			_c21718 _d21718