| 000 | 01979nam a22003017a 4500 | ||
|---|---|---|---|
| 008 | 250102t2015 nyu||||go|||| 00| 0 eng d | ||
| 020 | _a9780415530019 | ||
| 020 | _a9780203094440 | ||
| 020 | _a9781136207112 | ||
| 020 | _a9781136207129 | ||
| 020 | _a9780367367732 | ||
| 040 |
_aUniversiti Teknologi Brunei _beng _cUTB |
||
| 100 | 1 |
_aHoltzhausen, Derina _eauthor. |
|
| 245 | 1 | 4 |
_aThe Routledge Handbook of Strategic Communication / _cDerina Holtzhausen, Ansgar Zerfass |
| 260 |
_aNew York : _bRoutledge, _c©2015. |
||
| 490 | _a Routledge Handbooks | ||
| 520 | _aThe Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions,• Implementing strategic communication, and• Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience. | ||
| 650 | 4 | _a Business communication | |
| 650 | 4 | _aCommunication in organizations | |
| 650 | 4 | _aMisinformation | |
| 650 | 4 | _aCommunication in management | |
| 700 | 1 |
_aAnsgar Zerfass _eauthor. |
|
| 856 | _uhttps://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=909681&site=ehost-live | ||
| 942 |
_2lc _cEBB _n0 |
||
| 998 | _sRef. No. : 4702371 / 8.4.2021 / ns77138 Date: 11 September 2021 | ||
| 999 |
_c21771 _d21771 |
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