| 000 | 01745nam a22001937a 4500 | ||
|---|---|---|---|
| 008 | 250102t2020 cau||||go|||| 00| 0 eng d | ||
| 020 | _a9780520298521 | ||
| 020 | _a9780520970601 | ||
| 040 |
_aUniversiti Teknologi Brunei _beng _cUTB |
||
| 100 | 1 |
_aLaBelle, Sara _eauthor. |
|
| 245 | 1 | 0 |
_aStrategic Communication for Organizations / _cSara LaBelle, Jennifer H. Waldeck |
| 260 |
_aOakland, California : _bUniversity of California Press, _c©2020. |
||
| 520 | _aStrategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message designprovides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communicationexplores how theory and research can be synthesized to inform modern communication-based campaignsStrategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization's needs, mission, and vision, effectively reaching and influencing internal and external audiences. | ||
| 650 | 4 | _a Business communication | |
| 700 | 1 |
_aH. Waldeck, Jennifer _eauthor. |
|
| 856 | _uhttps://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2345637&site=ehost-live | ||
| 942 |
_2lc _cEBB _n0 |
||
| 998 | _sRef. No. : 4702371 / 8.4.2021 / ns77138 Date: 11 September 2021 | ||
| 999 |
_c21781 _d21781 |
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