000			01861cam a2200313 i 4500
005			20250114133446.0
008			140825s2015 maua g b 001 0 eng
020			_a9781625274496 (hbk. ; alk. paper)
020			_a1625274491 (hbk. ;alk. paper)
020			_a9781633692879 (hardcover)
020			_a1633692876 (hardcover)
040			_aUniversiti Teknologi Brunei _beng _cUTB _dUTB
084			_aHF5414.153 KIM 2015
100	1		_aKim, W. Chan, _eauthor.
245	1	0	_aBlue Ocean Strategy : _bHow to Create Uncontested Market Space and Make the Competition Irrelevant / _cW. Chan Kim, Renée Mauborgne.
246	3	0	_aHow to create uncontested market space and make the competition irrelevant
250			_aExpanded edition.
260			_aMassachusetts : _bHarvard Busibess School Publishing Corporation, _c2015.
300			_axxviii, 287 pages : _billustrations (black & white) ; _c25 cm.
500			_a"With a new preface, fresh chapters, and updated case studies"--Back of jacket.
504			_aIncludes bibliographical references (pages 263-270) and index.
505	0		_aCreating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps.
520			_a"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.
650		0	_aNew products.
650		0	_aMarket segmentation.
700	1		_aMauborgne, Renée, _eauthor.
942			_2lc _n0 _cKC
998			_eBook _s902989 : 017243(H) c.1 UTB _xDonated by Korea Embassy.
999			_c21796 _d21796