| 000 | 01899nam a22002297a 4500 | ||
|---|---|---|---|
| 008 | 250306t2022 sz ||||go|||| 00| 0 eng d | ||
| 020 | _a9783035623857 | ||
| 020 | _a9783035623864 | ||
| 040 |
_aUniversiti Teknologi Brunei _beng _cUTB |
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| 100 | 1 |
_aRoth, Mareike _eauthor |
|
| 245 | 1 | 0 |
_aDesigning Emotion : _bMethods and Strategies for Designers / _cMareike Roth, Oliver Saiz. |
| 260 |
_aBasel : _bBirkhäuser, _c©2022 . |
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| 520 | _aStrategies for the design process considering emotions. How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate? The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material. In addition to case studies and interviews, this edition offers insights into the design practice of successful companies. Provides professional design instruments for influencing emotions Includes a folding poster for the use of “emotion grid” With exclusive interviews, practical examples and analyses Available in English and German (Emotion gestalten, ISBN 9783035623840) | ||
| 650 | 4 |
_aCommercial art _xHandbooks, manuals, etc |
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| 650 | 4 |
_aEmotions in art _xHandbooks, manuals, etc |
|
| 700 | 1 |
_aSaiz, Oliver _eauthor |
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| 856 | _uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3360192 | ||
| 942 |
_2lc _cEBB _n0 |
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| 998 | _sReference No: QTN.REF.: 5913721/28.10.2024/ns277138 UTB/QTN/2024-2025/SB/01 | ||
| 999 |
_c22072 _d22072 |
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