| 000 | 02857nam a2200277 4500 | ||
|---|---|---|---|
| 008 | 250508t2019 |||d|||g |||| 00| 0 eng d | ||
| 040 |
_aUniversiti Teknologi Brunei _beng _cUTB |
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| 084 |
_aUTB 120 REPORT THESIS & DISSERTATION _aRTDS 239 |
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| 100 | 1 |
_aJessica Zureen Binti Tuah, _eauthor. |
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| 245 | 1 | 0 |
_aThe Relationship Between Service Quality Delivery And Customer Satisfaction In Bank Islam Brunei Darussalam / _cBy Jessica Zureen Binti Tuah. |
| 260 |
_aBandar Seri Begawan : _bUniversiti Teknologi Brunei, _c©2019. |
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| 300 |
_a78 pages : _btables, charts ; _c30 cm. |
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| 500 | _aSubmitted in partial fulfillment of the requirements for the bachelor of business (hons) in technology management | ||
| 500 | _aABSTRACT The main purpose of this research is to determine the relationship between customers expectations and perceptions on five dimensions in SERVQUAL Model (Tangible, Reliability, Responsiveness, Assurance and Empathy) on customer satisfaction with services offered by Bank Islam Brunei Darussalam in Brunei. The primary data have been gathered through questionnaires. The questionnaire are distributed using convenience sampling technique to UTB students. Meanwhile, the secondary data are from the literature review. From the correlation and regression analysis carried out, the researcher found that, the expectancy tangible, perceive tangible, perceive reliable and perceive empathy has a positive correlation and significant to customer satisfaction. In addition, it found that the overall perceptions of BIBD service quality delivery are exceeded expectations. This mean that, currently BIBD have a better understanding in their customer needs and hence satisfy them. However, the gap between perceive tangible and expectancy tangible are lower show that BIBD need to improve on their tangible dimension to satisfy their customer. This study contribute to both theoretical and managerial implications. The researcher also put some suggestions to BIBD service provider so they able to improve their service quality delivery. Keywords: SERVQUAL Model, Tangible, Reliability, Responsiveness, Assurance, Empathy, Customer satisfaction, Bank Islam Brunei Darussalam, Brunei. | ||
| 504 | _aIncludes bibliographical references page 53-55 | ||
| 610 | 4 |
_zUniversiti Teknologi Brunei _vFinal Year Project. |
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| 650 | 4 | _aFinal Year Project Universiti Teknologi Brunei | |
| 650 | 4 | _aFinal Year Project, Academic | |
| 650 | 4 |
_aBanks and banking _xCustomer services. |
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| 650 | 4 | _aBank Islam Brunei Darussalam. | |
| 710 |
_aUniversiti Teknologi Brunei _bUTB School Of Business |
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| 942 |
_2lc _cRTDS |
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| 998 |
_eReports, Thesis & Dissertation _s829296 : 002001 c.1_UTB _xUniversiti Teknologi Brunei |
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| 999 |
_c23331 _d23331 |
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