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| 008 | 250508t2018 bx ad||| |||| 00| 0deng d | ||
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_aUniversiti Teknologi Brunei _beng _cUTB |
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| 084 |
_aUTB 120 REPORT THESIS & DISSERTATION _aRTDS 254 |
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| 100 | 1 |
_aHartiny Dr. Haji Azmi _eauthor |
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| 245 | 1 | 0 |
_aA Comparative Study of Traditional & Digital Marketing Channels Within MSMEs (Micro, Small and Medium Enterprises) In Brunei / _cHartiny Dr. Haji Azmi |
| 260 |
_aBandar Seri Begawan : _b Universiti Teknologi Brunei, _c©2018 |
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| 300 |
_axiii, 140 pages : _billustrations, charts ; _c30 cm |
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| 500 | _aA thesis submitted to The Universiti Teknologi Brunei (UTB) in partial fulfilment of the requirements for the degree of Master of Science (MSc) in Management and Technology | ||
| 500 | _aABSTRACT ENIS Purpose: The purpose of this study is to establish whether in traditional marketing channels and digital marketing channels are still being practiced and accepted by local consumers and Micro, Small and Medium Enterprises (MSMEs). Findings: The use of traditional and digital marketing channel by local MSMEs and as preferred by consumers seemed vary when it comes to consumers' preference in brand awareness of when making decisions for purchasing purposes. Age and gender can be the factor that change the results. This study indicate that the use of traditional marketing is still accepted by certain consumers while majority of the consumers prefer both traditional and digital marketing to be utilized by local MSMEs. Research limitations: The limitation for this study was the survey questionnaire in which the author can create questions in the view point of marketers or businesses. | ||
| 502 | _aThesis (Master) - Universiti Teknologi Brunei | ||
| 504 | _aIncludes bibliographical references | ||
| 610 | 4 |
_aUniversiti Teknologi Brunei _vThesis |
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| 650 | 4 | _aThesis writing | |
| 650 | 4 |
_aMarketing _zBrunei |
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| 650 | 4 |
_aInternet marketing _zBrunei |
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| 650 | 4 |
_aDigital media _xEconomic aspects _zBrunei |
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| 700 | 1 |
_esupervisor _aDr. Minh-Son Dao |
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| 710 |
_aUniversiti Teknologi Brunei _bSchool of Business |
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_2lc _n0 _cRTDS |
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| 998 |
_eReport, Thesis & Dissertation _s829311 : 002016 c.1_UTB _xUniversiti Teknologi Brunei |
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_c23340 _d23340 |
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