000			01999nam a2200253 4500
020			_qhardback
040			_aUniversiti Teknologi Brunei _beng _cUTB
084			_aUTB 120 REPORT, THESIS & DISSERTATION _aRTDS 241
100	1		_aAhmad Fa'ezul Imtiaz bin Awg Adam _eAuthor
245	1	0	_aBrand Influence in Consumer Behavior - Analysis of Food Industry in Brunei / _cAhmad Fa'ezul Imtiaz bin Awg Adam
260			_aBrunei Darussalam : _bUniversiti Teknologi Brunei , _c© 2019.
300			_av, 63 Pages : _bcolor illustrations , Photographs ; _c30 cm.
500			_aSubmitted in partial fulfilment of the requirements for the degree of Bachelor of Business in Marketing & Information Systems.
500			_aABSTRACT This research paper investigates how brand influence can affect consumer behavior concerning food. The study highlights the importance of purchasing and consuming local food brands, focusing on the local market. The topic's relevance lies in supporting local products and boosting the food industry's economy. The use of questionnaire surveys and observation has identified factors influencing preferences for local food brands, consumer opinions, and comparisons between local and foreign brands. Results from interviews with local producers suggest the need for improvements and developments in the internal aspects and distribution of local food products, emphasizing the government's role in providing incentives to influence and support local brand products.
504			_aIncludes bibliography references.
610		4	_vFinal year Project _aUniversiti Teknologi Brunei
650		4	_aBranding (Marketing) _zBrunei Darussalam.
650		4	_aConsumer behavior _z Brunei Darussalam.
710			_aUniversiti Teknologi Brunei _bUTB School of Business
942			_2lc _n0 _cRTDS
998			_eReports, Thesis & Dissertation _s829298 : 002003 c. 1_UTB _xUniversiti Teknologi Brunei
999			_c23348 _d23348