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| 020 | _qhardback | ||
| 040 |
_aUniversiti Teknologi Brunei _beng _cUTB |
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| 084 |
_aUTB 120 REPORT, THESIS & DISSERTATION _aRTDS 212 |
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| 100 | 1 |
_aNur Fadhilah binti Md Junit _eAuthor |
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| 245 | 1 | 0 |
_aOnline Impulsive Purchasing Behavior in Brunei Darussalam / _cNur Fadhilah binti Md Junit |
| 260 |
_aBrunei Darussalam : _bUniversiti Teknologi Brunei , _c© 2019. |
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| 300 |
_a74 Pages : _bcolor illustrations ; _c30 cm. |
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| 500 | _aSubmitted in Partial Fulfillment of the Requirement for Master Science of by coursework in Management And technology. | ||
| 500 | _aABSTRACT The research overall covers the factors that affect impulsive online shopping behavior in the settings of cultural characteristics. Individualism of which are categorized product characteristics and emotional influence by which each category is sub-categorized into product brand, marketing appeal and product price for product characteristics. As for emotional influence are divided into positive and negative emotional influence. Apart from that, collectivism has only one classification that is social recommendation that are categorized into family, friends and fashion leaders. The online activities have somehow generated this behavior hence the research also attempt on interrelating the findings acquired of online practices to the notion of impulsive purchasing behavior. All in all, the factors mentioned are tested on its effect to impulsive purchasing behaviors as the main focus of the study. As a result, the study discovered that Brunei are likely of individualism culture rather than of collectivism. In short, the factors that prompt the impulsive behavior apparently is the product characteristic. Although, other factors have minor effect on impulsive behaviour. | ||
| 504 | _aIncludes bibliography references. | ||
| 610 | 4 |
_vMSc Research Project _aUniversiti Teknologi Brunei |
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| 650 | 4 |
_aOnline shopping _xPsychological aspects _zBrunei Darussalam |
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| 650 | 4 |
_aConsumer behavior _zBrunei Darussalam |
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| 650 | 4 | _aResearch Project, Academic | |
| 650 | 4 | _aResearch Project Universiti Teknologi Brunei | |
| 700 | 1 |
_cDr. Shahid W. Anjum _eSupervisor |
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| 710 |
_aUniversiti Teknologi Brunei _bSchool of Business |
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| 942 |
_2lc _n0 _cRTDS |
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| 998 |
_eReports, Thesis & Dissertation _s850357 : 001936 c. 1_UTB _xUniversiti Teknologi Brunei |
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| 999 |
_c23358 _d23358 |
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