000 03905nam a2200289 4500
008 250512t2019 bx a|||| |||| 00| 0 eng d
020 _qhardback
040 _aUniversiti Teknologi Brunei
_beng
_cUTB
084 _aUTB 120 REPORT, THESIS & DISSERTATION
_aRTDS 363
100 1 _aNorzahidah Buhasri
_eauthor
245 1 0 _aStartup Intention among Universiti Teknologi Students of Indonesia, Malaysia and Brunei Darussalam /
_cNorzahidah Buhasri
260 _aBandar Seri Begawan :
_bUniversiti Teknologi Brunei ,
_c©2019
300 _a305 pages :
_bcolor illustrations ;
_c30 cm
500 _aDissertation submitted in fulfilment for the degree of Master by Research in Management
500 _aABSTRACT Startups play a crucial role in creating employment and stimulate economic growth in Asian countries namely; Malaysia, Indonesia and Brunei Darussalam. As graduate unemployment is alarming in Asian countries, startup can be one of the career options after they complete their study. Thus, the objective of the study is to make comparative studies of the moderating role of intrinsic motivation on the determinants of startup intention affecting students in Asian countries. A sample of 1,017 students of various higher education institutions (public and private) from three Asian countries (Malaysia, Indonesia and Brunei Darussalam) through online questionnaire-based survey and to investigate the moderating effect of intrinsic motivation in influencing startup intention of students. The data from respondents was analysed using IBM SPSS version 22 and AMOS version 20. The main findings found the construct of attitude positively influence university students in the three Asian countries, on the other hand for the construct of social norm was only significant for Malaysian university students, the construct of entrepreneurial self-efficacy play an important role to influence startup intention of Malaysian and Bruneian university students, the construct of perceived desirability of self-employment had significant influence on Indonesian, Malaysian and Bruneian university students. However, the construct of innovativeness personality characteristic was rejected and found insignificant results to influence startup intention of the university students for the three Asian countries; whereas for risk-taking personality characteristic had a positive significant influence on startup intention of Indonesian students only. Lastly, only Malaysian and Bruneian university students support the moderating role of intrinsic motivation had a significant influence on the relationship between attitude and startup intention. Hence, with the interesting findings of the study, this research proposes several recommendations for policy-makers, educators and academics to promote the business startups among Indonesian, Malaysian and Bruneian students. The result is expected to develop appropriate actions which can be recommended and explored to support and encourage their intentions for startup through formulation of relevant policies. The policies that are formulated and implemented effectively can encourage launch and growth of startups in the country. Keywords: Asian countries, Intrinsic motivation, Startup intention, University students
610 4 _vMaster Research Dissertations
_aUniversiti Teknologi Brunei
650 4 _aMaster research dissertations
_xacademics
650 4 _aEntrepreneurship
_zIndonesia
650 4 _aEntrepreneurship
_zMalaysia
650 4 _aEntrepreneurship
_zBrunei
650 4 _aNew business enterprises
_xPsychological aspects
700 1 _esupervisor
_aProfessor Dr. Kamariah binti Ismail
700 1 _eco-supervisor
_aDr. Shaista Wasiuzzaman
710 _aUniversiti Teknologi Brunei
_bSchool of Business
942 _2lc
_n0
_cRTDS
998 _eReports, Thesis & Dissertation
_s850396 : 002210 c.1_UTB
_xUniversiti Teknologi Brunei
999 _c23414
_d23414