| 000 | 00993nam a2200277 4500 | ||
|---|---|---|---|
| 008 | 250520b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a9780131888593 _qhardback |
||
| 040 |
_aUniversiti Teknologi Brunei _beng _cUTB |
||
| 084 | _aHD69 KEL 2008 | ||
| 100 | 1 |
_aKeller, Kevin Lane., _eauthor. |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller. |
| 250 | _a3rd edition | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall , _c2008 . |
||
| 300 |
_axxi, 692 pages : _billustrations ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 4 |
_aBrand name products _x Management. |
|
| 650 | 4 | _aMarketing. | |
| 650 | 4 | _aBranding (Marketing) | |
| 650 | 4 | _aProduct management. | |
| 650 | 4 | _aCustomer relations. | |
| 650 | 4 | _aConsumer behavior. | |
| 942 |
_2lc _cGC |
||
| 998 |
_eBook _s839392 : 031845 c. 1_UTB |
||
| 999 |
_c23460 _d23460 |
||