| 000 | 00765pam a2200217 a 4500 | ||
|---|---|---|---|
| 005 | 20250528153406.0 | ||
| 008 | 070803s2008 enkac b 001 0 eng d | ||
| 020 |
_a9780132336222 _qpaperback |
||
| 020 |
_a0132336227 _qpaperback |
||
| 040 |
_aUniversiti Teknologi Brunei _beng _cUTB |
||
| 084 | _aHD69 KEL 2008 | ||
| 100 | 1 |
_aKeller, Kevin Lane., _eauthor. |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller. |
| 250 | _a3rd edition | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c2008. |
||
| 300 |
_axxi, 692 pages : _billustrations ; _c25 cm. |
||
| 500 | _aIncludes index | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 942 |
_2lc _cGC |
||
| 998 |
_eBook _s830076 : 031645 c. 1 UTB |
||
| 999 |
_c23481 _d23481 |
||