| 000 | 00834pam a2200241 a 4500 | ||
|---|---|---|---|
| 005 | 20250630121341.0 | ||
| 008 | 850228s1986 ilua j b 001 0 eng | ||
| 020 |
_a0030694140 _qhardback |
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| 040 |
_aUniversiti Teknologi Brunei _beng _cUTB _dUTB |
||
| 084 | _aHF5415.123 SHI 1986 | ||
| 100 | 1 |
_aShimp, Terence A. _eauthor. |
|
| 245 | 1 | 0 |
_aPromotion management and marketing communications / _cTerence A. Shimp, M. Wayne DeLozier. |
| 260 |
_aChicago : _bDryden Press, _cc1986. |
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| 300 |
_axix, 652 pages : _billustrations ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aDirect marketing. | |
| 700 | 1 | _aDeLozier, M. Wayne. | |
| 942 |
_2lc _cGC |
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| 998 |
_eBook _s801733 : 7292 c. 2 UTB |
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| 999 |
_c23562 _d23562 |
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