000			01510cam a2200325 a 4500
005			20250630125744.0
008			051027s2007 ohua g b 001 0 eng
020			_a0324321430 _qhardback
040			_aUniversiti Teknologi Brunei _beng _cUTB _dUTB
084			_aHF5415.123 SHI 2007
100	1		_aShimp, Terence A. _eauthor.
245	1	0	_aAdvertising, promotion, and other aspects of integrated marketing communications / _cTerence A. Shimp.
250			_a7th edition.
260			_aMason, OH : _bThomson/South-Western, _cc2007.
300			_axxii, 629 pages : _billustrations ; _c29 cm.
500			_aRev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.
504			_aIncludes bibliographical references and indexes.
650		0	_aCommunication in marketing.
650		0	_aSales promotion.
650		0	_aAdvertising.
650		0	_aDirect marketing.
700	1		_aShimp, Terence A. _tAdvertising, promotion & supplemental aspects of integrated marketing communications
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1514/2005936424-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1514/2005936424-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1514/2005936424-t.html
942			_2lc _cGC
998			_eBook _s830199 : 031760 c. 1
999			_c23563 _d23563