| 000 | 00999nam a22002297a 4500 | ||
|---|---|---|---|
| 008 | 250701b1986 |||aod|g |||| 00| 0 eng d | ||
| 020 |
_a0137017316 _qhardback |
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| 040 |
_aUniversiti Teknologi Brunei _beng _cUTB |
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| 084 | _aHF5415 KOT 1986 | ||
| 100 | 1 |
_aKotler, Philip _eauthor. |
|
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler. |
| 250 | _a3rd edition. | ||
| 260 |
_aEnglewood Cliffs, NJ : _bPrentice-Hall ; _c1986. |
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| 300 |
_axxiv, 774 pages : _billustrations, charts, photographs ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aA foundational marketing textbook exploring marketing environment, consumer behavior, segmentation, targeting, positioning, branding, distribution channels, and promotion strategies: content Reference[oaicite:1]{index=1} | ||
| 650 | 4 | _aMarketing. | |
| 650 | 4 |
_aAdvertising _xStudy and teaching. |
|
| 650 | 4 |
_aSales promotion _xStudy and teaching. |
|
| 942 |
_2lc _cGC |
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| 998 |
_eBook _s801584 : 4836 c. 1 UTB |
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| 999 |
_c23564 _d23564 |
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