| 000 | 01431nam a22002897a 4500 | ||
|---|---|---|---|
| 008 | 250703b2007 |||a|||g |||| 00| 0 eng d | ||
| 020 |
_a9780071254052 _qhardback |
||
| 020 |
_a0071254056 _qhardback |
||
| 040 |
_aUniversiti Teknologi Brunei _beng _cUTB |
||
| 084 | _aHF5415 KOT 2007 | ||
| 100 | 1 |
_aKotler, Philip _eauthor. |
|
| 245 | 1 | 0 |
_aThink ASEAN! : _brethinking marketing toward ASEAN Community 2015/ _cPhilip Kotler, Hermawan Kartajaya, Hooi Den Huan. |
| 260 |
_aSingapore : _bMcGraw-Hill Education (Asia), _c2007. |
||
| 300 |
_axiv, 192 pages : _billustrations ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aExplores marketing strategies across ASEAN as a borderless regional market. Contains three parts: landscape overview, short company cases, and in-depth case studies of regional brands, illustrating the dynamics of ASEAN-wide marketing practice.:content Reference[oaicite:1]{index=1} | ||
| 650 | 4 |
_aMarketing _zSoutheast Asia. |
|
| 650 | 4 |
_aInternational marketing _zSoutheast Asia. |
|
| 650 | 4 |
_aBrand name products _zSoutheast Asia. |
|
| 650 | 4 |
_aBusiness enterprises _zSoutheast Asia. |
|
| 700 | 1 |
_aKartajaya, Hermawan, _eauthor. |
|
| 700 | 1 |
_aHooi Den Huan, _eauthor. |
|
| 942 |
_2lc _cGC |
||
| 998 |
_eBook _s830085 : 031652 c. 1 UTB |
||
| 999 |
_c23569 _d23569 |
||