| 000 | 00904nam a2200241 4500 | ||
|---|---|---|---|
| 008 | 251120b1991 |||acd|g |||| 001 0 eng d | ||
| 020 |
_a9780395543528 _qpaperback |
||
| 020 |
_a039554525 _qpaperback |
||
| 040 |
_aUniversiti Teknologi Brunei _beng _cUTB |
||
| 084 | _aHF5415.13 DIB 1991 | ||
| 100 | 1 |
_aDibb, Silly _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing : _bconcepts and strategies / _cSilly Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell. |
| 250 | _aEuropean edition. | ||
| 260 |
_aBoston : _bHoughton Mifflin Company, _c1991. |
||
| 300 |
_axxxvii, 739 pages : _billustrations, charts, photographs ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 4 |
_aMarketing _vTextbooks. |
|
| 700 | 1 |
_cSimkin, Lyndon _eauthor. |
|
| 700 | 1 |
_aPride, William M. _eauthor. |
|
| 700 | 1 |
_aFerrell, O. C. _eauthor. |
|
| 942 |
_2lc _n0 _cGC |
||
| 998 |
_eBook _s902568 : 016862 c. 1 UTB |
||
| 999 |
_c23705 _d23705 |
||