000			01982nam a22002297a 4500
008			251216b sa ||||go|||| 001 0 eng d
020			_a9780639707808 _qEbook
040			_aUniversiti Teknologi Brunei _beng _cUTB
110			_aRed & Yellow Creative School of Business _eauthor.
245	1	0	_aEMarketing : _bThe Essential Guide to Marketing in a Digital World / _cRed & Yellow Creative School of Business
250			_a7th edition
260			_aCape Town, South Africa : _bRed & Yellow Creative School of Business, _c2022.
504			_aIncluded index (page 733-748) and glossary (page 749-758).
520			_aeMarketing: The Essential Guide to Marketing in a Digital World is aligned with the latest trends and developments in evolved marketing structures. Edition 7 features updated statistics and new case studies. The structure of the textbook explores why customers and data have become so essential to marketing, and how brands can use customer data to market more effectively. We have also included chapters like content marketing and value and content creation as the primary means to connect and engage with customers. Because of the evolution of technology and data-driven insights, we've dedicated three chapters to advertising to unpack the extent of opportunities that have progressed over the past few years. An exciting new chapter titled ‘Future of advertising', looks at how technology has and continues to change advertising into the future, as well as how marketers and business owners can take full advantage of authentic content and online connections to build brand presence and foster loyalty.
650		4	_aBusiness
650		4	_aInternet marketing
856			_uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3508047
942			_2lc _cEBB _n0
998			_eElectronic Ebook _xReference No: QTN.REF.: UTB QTN/2025-2026/LIB/01
999			_c23727 _d23727