| 000 | 00690nam a2200193 4500 | ||
|---|---|---|---|
| 020 |
_a0471094285 _qpaperback |
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| 040 |
_aUniversiti Teknologi Brunei _beng _cUTB |
||
| 084 | _aHF5415.3 ZAL 1979 c. 1 | ||
| 100 | 1 |
_aZaltman, Gerald., _eauthor. |
|
| 245 | 1 | 0 |
_aConsumer behavior : _bbasic findings and management implications / _cGerald Zaltman. |
| 260 |
_aNew York : _b Wiley, _c1979. |
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| 300 |
_axiv, 567 pages : _billustrations ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 4 | _aConsumer behavior. | |
| 650 | 4 | _aMotivation research (Marketing) | |
| 700 | 1 |
_aWallendorf, Melanie., _eauthor. |
|
| 942 |
_2lc _cGC |
||
| 998 |
_eBook _s801878 : 4582 c. 1 UTB |
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| 999 |
_c23744 _d23744 |
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