000 00931nam a2200253 4500
008 260314b1993 |||ad||g |||| 001 0 eng d
020 _a9780875843339
_qhardback
020 _a0875843336
_qhardback
040 _aUniversiti Teknologi Brunei
_beng
_cUTB
084 _aHF5415.5 KEE 1993
245 1 0 _aKeeping customers /
_cedited by John J. Sviokla and Benson P. Shapiro.
260 _aBoston :
_bHarvard Business School Press,
_c1993.
300 _axv, 416 pages :
_c24 cm.
490 _aHarvard Business Review book series
504 _aIncludes bibliographical references and index.
650 4 _aCustomer services
_zUnited States.
650 4 _aConsumer satisfaction
_zUnited States.
650 4 _aCustomer relations
_zUnited States.
650 4 _aMarketing
_xManagement.
700 1 _eeditor.
_aSviokla, John J.
700 1 _eeditor.
_aShapiro, Benson P.
942 _2lc
_n0
_cGC
998 _eBook
_s801937 : 27233 c. 1 UTB
999 _c23918
_d23918