000 01036nam a2200277 4500
008 260314b |||||||| |||| 00| 0 eng d
020 _a9780875844480
_qhardback
020 _a0875844480
_qhardback
040 _aUniversiti Teknologi Brunei
_beng
_cUTB
084 _aHF5415.5 REI 1996
100 1 _aReichheld, Frederick F.
_eauthor.
245 1 0 _aThe loyalty effect :
_bthe hidden force behind growth, profits, and lasting value /
_cFrederick F. Reichheld ; with Thomas Teal.
260 _aBoston :
_bHarvard Business School Press,
_c1996.
300 _axviii, 323 pages :
_billustrations, portrait, charts ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 4 _aCustomer relations.
650 4 _aCustomer loyalty.
650 4 _aConsumer satisfaction.
650 4 _aRelationship marketing.
650 4 _aSuccess in business.
650 4 _aJob satisfaction.
650 4 _aLabor productivity
700 1 _eauthor.
_aTeal, Thomas.
942 _2lc
_n0
_cGC
998 _eBook
_s801939 : 29237 c. 1 UTB
999 _c23919
_d23919