000 00838nam a22002417a 4500
008 260406b |||||||| |||| 00| 0 eng d
020 _a0761955402
_qpaperback
040 _aUniversiti Teknologi Brunei
_beng
_cUTB
084 _aHF5429.23 RIT 1998
100 1 _aRitzer, George.,
_eauthor.
245 1 0 _aThe McDonaldization thesis : explorations and extensions /
_cGeorge Ritzer.
260 _aLondon :
_bThousand Oaks, Calif,
_c1998.
300 _a viii, 212 pages :
_c 23 cm.
504 _aIncludes bibliographical references and indexes.
650 4 _a Franchises (Retail trade)
650 4 _aMarketing.
650 4 _aConsumption (Economics)
650 4 _a Retail trade
_xSocial aspects.
650 4 _aIndustrial management.
650 4 _a Industrial efficiency.
942 _2lc
_cGC
998 _eBook
_s813864 : 30673 c. 1 UTB
999 _c23980
_d23980