| 000 | 00882nam a22002417a 4500 | ||
|---|---|---|---|
| 005 | 20250701142935.0 | ||
| 008 | 980101s1998 caua g 001 0 eng d | ||
| 020 |
_a0803959702 _qpaperback |
||
| 040 |
_aUniversiti Teknologi Brunei. _beng _cUTB |
||
| 084 | _aHF5415.127 DEM 1998 | ||
| 100 | 1 |
_aDe Mooij, Marieke K. de., _eauthor. |
|
| 245 | 1 | 0 |
_aGlobal marketing and advertising : _bunderstanding cultural paradoxes / _cMarieke de Mooij. |
| 260 |
_aThousand Oaks,California : _bSage publications, _c1998. |
||
| 300 |
_axx, 316 pages : _billustrations ; _c23 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aAdvertising _vCross-cultural studies. |
|
| 650 | 0 |
_aConsumer behaviour _vCross-cultural studies. |
|
| 650 |
_aTarget marketing _vCross-cultural studies. |
||
| 942 |
_2lc _cGC |
||
| 998 |
_eBook _s812134 : 30341 c. 1 UTB |
||
| 999 |
_c2596 _d2596 |
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