000 01034nam a22002897a 4500
001 185785
003 MOEB
005 20221223065857.0
008 910101s1991 xx eng d
010 _a90001327
020 _a0471579629
_c0.00
035 _a90001327
035 _a(SITECODE)OLD16674
040 _aInstitute of Technology - Brunei
082 0 _aHD/59
_bHAR
100 1 _aHarris, Thomas L., 1931-
245 1 4 _aThe marketer's guide to public relations : how today's top com[anies are using the new PR to gain a competitive edge
_cThomas L. Harris, foreword by Philip Kotler.
_h[Books].
260 _aNew York
_bJohn Wiley & Sons
_c1991
300 _aPages: 306
440 0 _aWiley series on business strategy.
500 _aIncludes bibliographical references and index.
600 1 0 _aCorporate sponsorship.
600 1 0 _aMarketing -- Management.
600 1 0 _aPublic relations -- Corporations.
999 _c5934
_d5934
911 _a1
_badmin admin
912 _a1
_badmin admin