| 000 | 00893nam a22002657a 4500 | ||
|---|---|---|---|
| 005 | 20251122091006.0 | ||
| 008 | 840101s1984 njua g 001 0 eng d | ||
| 020 |
_a0135582482 _qpaperback |
||
| 040 |
_aUniversiti Teknologi Brunei. _beng _cUTB |
||
| 084 | _aHD5415.13 MAR 1984 | ||
| 100 | 1 |
_aKotler, Philip _eeditor. |
|
| 245 | 1 | 0 |
_aMarketing management and strategy : _ba reader / edited by Philip Kotler |
| 250 | _a3rd edition | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _c1984. |
||
| 300 |
_axii, 448 pages : _billustrations ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xStrategic planning. |
|
| 700 | 1 |
_aCox, Keith Kohn. _eeditor. |
|
| 700 | 1 |
_aKotler, Philip. _eeditor. |
|
| 942 |
_2lc _cGC |
||
| 998 |
_eBook _s801649 : 1283 c. 1 UTB |
||
| 999 |
_c5983 _d5983 |
||