| 000 | 00815nam a22002537a 4500 | ||
|---|---|---|---|
| 005 | 20251201145234.0 | ||
| 008 | 960101s1996 enka g 001 0 eng d | ||
| 020 |
_a9780749418137 _qpaperback |
||
| 020 |
_a0749418133 _qpaperback |
||
| 040 | _aUniversiti Teknologi Brunei. | ||
| 084 | _aHF 5415.13 WES 1996 | ||
| 100 | 1 |
_aWestwood, John. _d1947- _eauthor. |
|
| 245 | 1 | 4 |
_aThe marketing plan : _ba practitioner's guide / _cJohn Westwood. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _bKogan Page, _c1996. |
||
| 300 |
_a224 pages : _billustrations ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 |
_amarketing _xManagement. |
||
| 650 |
_aMarketing _xPlanning. |
||
| 942 |
_2lc _cGC |
||
| 998 |
_eBook _s801662 : 29273 c. 1 UTB |
||
| 999 |
_c5998 _d5998 |
||